Could it be that your company is running just fine and has a perfectly good product but that you have not been promoting it effectively?
At Restructuring Works we work very closely with a marketing expert, Rob Hunt. Rob is the owner of the boutique marketing firm DirectRetailWorks. As far as we know Rob is the only person in Australia who can claim the combination of 5 years corporate restructuring experience with 12 years Direct Marketing experience. Rob started his professional career in the restructuring division of Ernst & Young and went through the recession and large corporate collapses of the early 1990s. Shortly thereafter Rob joined the world of Pay TV being the Finance Director for Austar. From there Rob was appointed the CEO of TV Shopping Network (“TVSN”) where he stayed until the end of 2007. In 2008 Rob established DirectRetailWorks.
We have found in the past that directors are fearful of the cost of marketing and media consultants. That is with good reason as it is often very difficult to get an independent appraisal of your marketing plan – most media consultants make money when you spend on media, so not surprisingly their advice will be “spend more!”
Here is what Rob says, and what you won’t hear from other marketing consultants:
- “With the huge leaps forward in technology it is now possible to find much cheaper media production alternatives than just a few years ago – you just have to know where to go”;
- “The internet has dramatically altered the effectiveness of traditional marketing media”;
- “You do not need the “market power” of traditional media buyers in order to take advantage of bulk media purchases – there are now aggregators that do that for small players.”
In an effort to get you to experience the power of a truly independent marketing adviser, Rob and DirectRetailWorks is offering a new product through Restructuring Works…. The Marketing Heath Check.
With the Marketing Health Check you will get a day of Rob’s time for the bargain price of $1000 plus GST – the best marketing spend you’ll make this year. The process will simply be that Rob will send you a list of information to pull together including media plans, media spend, allocation, advertisements etc. When you have that together, Rob will attend at your premises and meet with the person or persons responsible for the various marketing functions in the morning and meet with the Directors in the afternoon. In just one day you’ll get many insights into the effectiveness of your marketing and a plan to make it more effective.
Or if you would like to discuss another solution why not CALL US NOW for CONFIDENTIAL FREE ADVICE and one of our consultants will talk you through your available solutions.
Contact Rob by email at rob@directretailworks.com.au
